WIP working document
7.
Reflect on what makes it “imperfect” and what it means to be im/perfect.
These are the conscious choices made to go against what I’ve been taught in design school…
Typeface Choice
Used the typeface Redaction 10, 20, 35, 50, 70, 100, Regular, Italic, Bold – designed by Titus Kaphar and Reginald Dwayne Betts. Read more about how this typeface was designed. It has a large range of legibility in the different fonts.
Also used the American Typewriter typeface specifically in Condensed Bold because real typewriters did not have variations in weight or width, therefore it is incorrect.
Type setting
Text begins in the bottom left corner and is oriented sideways. There is not a clear path determined as the text swirls around. Hyphenation is turned on so there are broken words. Individual letters are stretched out vertically and horizontally, which is usually seen as the worst thing to do in typography. The letters are set on different baselines and do not have even spacing in between letters, some even overlap. The size of letters within the same word are inconsistent, with some of them set in random upper lower case.
Colour Choice
Outlined the text first and used the direct select tool to randomly pick letters. Used the RGB colour selector to randomly pick colours. Some have coloured outlines, which we have been taught not to do, especially not at a thick stroke as it is not “tasteful”. The background was created with the default colours that come with Adobe InDesign and dragged into a gradient pattern without adjusting the distance between them, nor the ordering and number of colours. The angle of the gradient was chosen because it does not align with anything.
What does it mean to be im/perfect?
Perhaps it’s too binary to split it between perfect and imperfect. The “imperfect” poster was designed using the opposite of “perfect”, but that is only one way of looking at it. Another way is to look at it in terms of logic vs. emotions. Seeing as every decision had to be made according to some form of knowledge or principle taught before, it may be worth trying to design using emotions.
Perhaps it’s too binary to split it between perfect and imperfect. The “imperfect” poster was designed using the opposite of “perfect”, but that is only one way of looking at it. Another way is to look at it in terms of logic vs. emotions. Seeing as every decision had to be made according to some form of knowledge or principle taught before, it may be worth trying to design using emotions.